Measure Module

Activity-Based Carbon Calculations

Start measuring from day one using spend data, then improve your footprint over time as activity data comes in. Seedling's platform and expert advisers help you work with whatever you have - and get more precise with every passing year.
HOW IT WORKS

A footprint that gets more accurate over time

Spend-based calculations are a perfectly good starting point - but activity-based data gives you a footprint that genuinely reflects what your business does. Seedling is built to support both, so you can begin straight away and sharpen your numbers progressively, without rebuilding your inventory from scratch each year.

In-Built Data Collection

Everything you need to collect accurate data, quickly and easily

Improving your footprint accuracy means getting activity data from suppliers, employees and internal teams. Seedling gives you the tools to do that without chasing people manually - structured surveys, automated reminders, and direct data imports that feed straight into your footprint.

  • Supplier surveys sent and tracked from your Seedling dashboard
  • Employee commuting and homeworking surveys built in
  • Responses import automatically (no manual re-entry)
  • Engagement history tracked year-on-year so data collection gets easier over time
measure your footprint dashboard
Process Any Data

Data processing, with expert and AI assistance

Activity data is rarely neat. Seedling can process complex data, pulling out the relevant figures and mapping them to the right emission categories. Your adviser reviews anything uncertain before it goes near your footprint.

  • Provide complex spreadsheets with carbon-relevant data
  • Adviser review resolves anything ambiguous before figures are confirmed
  • Cuts down manual data entry without compromising on accuracy
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Trusted by 500+ businesses globally
"We were genuinely blown away by the efficiency, expertise and helpfulness of Seedling. We were paired with Henry, an SBTi-certified expert, whose skilled and proactive guidance made the process feel seamless."
Kay Geoghegan
Quality, Data & B Corp Lead
,
Tyler Grange

What our clients say

Don't just take our word for it...

‘We found the team at Seedling very helpful. They made the set-up process simple and seamless and went above and beyond in understanding our business and how to capture the right data. We are delighted with the results.’
Consulting
Stuart Pearce
Director
,
Journey4
"We chose Seedling to help us negotiate our carbon counting efforts. They made a complicated process as simple and effective as possible. Their platform is thoughtfully designed and offers clear step by step guidance throughout the process. Their customer service is also second to none. They truly support you throughout the analysis and are always quick to respond to queries. Aimée, Blair and their team have created an exceptional product and service. I would not hesitate to recommend their platform."
Creative agency
Chris Hacking
Business Director
,
forpeople
"Seedling were an invaluable partner in developing our Carbon Reduction Plan. Their collaborative approach involved accurate emission calculations, presented transparently through a user-friendly platform. Seedling's expertise and dedication made the entire process seamless – I’d recommend Seedling to businesses on a sustainability journey."
Consulting
Kristina Vard
Marketing lead
,
FarrPoint
"With Seedling, we inputted data on what we do as a brand: the materials we use, where they're made, how they've travelled etc. The team at Seedling then calculate what that means in terms of carbon. To see all of our data in one place, and having a real person at the end of the phone to discuss what the data means and crucially how to make what we do better, was amazing."
Fashion
Patrick McDowell
Founder
,
Patrick McDowell
‘When we started with Seedling, we were just beginning our journey towards understanding our carbon footprint. Seedling have been the ultimate professionals and have created a system that is easy to use, so now I have the knowledge to make informed decisions in line with our B Corp status.’
Marketing agency
Sian Eddy
Head of Ops
,
Modern
"Working with Seedling has put us in an incredibly strong position with not only understanding our baseline carbon footprint, but opportunities to improve it and map out the way ahead."
Sports nutrition
Rhys Jenkins
COO
,
Nutrivend

Ready to get started?

Book a demo with one of our experts today, or get started right away for free.

FAQs

Your questions answered

What's the difference between spend-based and activity-based carbon calculations?

Spend-based calculations estimate emissions using financial data - how much you spent with a supplier, for example - combined with industry-average emission factors. Activity-based calculations use the actual physical activity, such as kilowatt-hours of energy used or kilometres travelled, which gives a more precise result. Seedling supports both, and lets you move between them as your data improves.

Do I need activity data to get started?

No. You can start a complete footprint using spend data alone. Seedling's assessment is designed to work with whatever you have on day one, and your adviser will guide you on where collecting activity data will make the biggest difference to your accuracy.

What counts as activity data?

Activity data is anything that directly measures what happened - energy meter readings, fuel receipts, flight itineraries, freight weights and distances, water bills, waste tonnage. If it records the physical quantity of an activity rather than what you paid for it, it counts.

Will switching from spend-based to activity-based affect my year-on-year comparisons?

Seedling tracks your methodology changes so your trend data stays meaningful. When you improve a category's data quality, your adviser will help you understand the impact on your numbers - distinguishing genuine emissions reductions from methodological improvements.

Still have questions?

Book a demo or get in touch and we'll be happy to help.