Measure Module

Activity-Based Carbon Calculations

Start measuring from day one using spend data, then improve your footprint over time as activity data comes in. Seedling's platform and expert advisers help you work with whatever you have - and get more precise with every passing year.
HOW IT WORKS

A footprint that gets more accurate over time

Spend-based calculations are a perfectly good starting point - but activity-based data gives you a footprint that genuinely reflects what your business does. Seedling is built to support both, so you can begin straight away and sharpen your numbers progressively, without rebuilding your inventory from scratch each year.

In-Built Data Collection

Everything you need to collect accurate data, quickly and easily

Improving your footprint accuracy means getting activity data from suppliers, employees and internal teams. Seedling gives you the tools to do that without chasing people manually - structured surveys, automated reminders, and direct data imports that feed straight into your footprint.

  • Supplier surveys sent and tracked from your Seedling dashboard
  • Employee commuting and homeworking surveys built in
  • Responses import automatically (no manual re-entry)
  • Engagement history tracked year-on-year so data collection gets easier over time
measure your footprint dashboard
Process Any Data

Data processing, with expert and AI assistance

Activity data is rarely neat. Seedling can process complex data, pulling out the relevant figures and mapping them to the right emission categories. Your adviser reviews anything uncertain before it goes near your footprint.

  • Provide complex spreadsheets with carbon-relevant data
  • Adviser review resolves anything ambiguous before figures are confirmed
  • Cuts down manual data entry without compromising on accuracy
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Trusted by 500+ businesses globally
"We were genuinely blown away by the efficiency, expertise and helpfulness of Seedling. We were paired with our account manager Henry, an SBTi-certified expert, whose skilled and proactive guidance made the process feel seamless."
Kay Geoghegan
Quality, Data & B Corp Lead
,
Tyler Grange
Measure Module
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What our clients say

Don't just take our word for it...

"We wanted to understand and reduce our carbon footprint but felt overwhelmed and didn’t know where to start. Seedling guided us through the process every step of the way, their easy-to-use platform made collecting our business data straightforward, and the team gave us tailored support to build an emissions reduction plan. Thanks to Seedling, we’ve started our journey to Net Zero with confidence."
Creative agency
Ursula Fairlie
Senior Content Manager
,
Rationale
"I love working with Seedling on our climate impact measurement and reduction plans. The team are true experts in their field, and this - combined with an amazing platform - makes impact measurement enjoyable and educational. I am really impressed by Seedling's agility, ambition, and appetite for continual methodological improvements."
Fashion
Philippa Grogan
Sustainability Manager
,
Nobody's Child
"We were keen to measure our emissions but didn’t know where to start. As an SME with little carbon accounting experience – and a manufacturer needing to capture trickier areas like material inputs – Seedling’s platform and 1:1 support were invaluable. The Seedling team made a potentially complicated process straightforward for us. We’re now clear on our key hotspots and have a credible reduction plan we’re proud to share."
MANUFACTURING
Emma Hedley
Programme Assistant
,
EPS Logistics Technology
"As a recently certified B Corp, finding a way to measure and reduce our carbon emissions as a business was a massive priority but we weren't really sure where to start. Seedling have been fantastic from the start at guiding us through the process, taking the time to explain and helping us improve our own knowledge, and their software has made everything a breeze! With an incredibly quick turn-around time, we have now received our insights and are looking forward to implementing the actions and targets that the team help us set in order to reduce our emissions and sharing that with our community through the integrated engagement functionality. I highly recommend Seedling and their great team, it was a pleasure to work with them and we look forward to doing so again."
Financial services
Anna Stevens
Operations Associate
,
Kene Partners
"I love working with Seedling. Passionate, insightful and thoughtful people doing work that benefits our business, our staff, and the whole planet. They are easy to work alongside, with a well-constructed process that is simple to follow for any business, small or large."
Software
Simon Stewart
Client Services Director
,
Big Blue Door
“Any feelings of being overwhelmed by measuring and reporting our emissions were quickly overcome as a result of the fantastic help and guidance from Seedling. The whole process was really smooth, clearly explained and efficiently delivered.”
Creative agency
Leo Sudea
Operations Director
,
400 Communications

Ready to get started?

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FAQs

Your questions answered

What's the difference between spend-based and activity-based carbon calculations?

Spend-based calculations estimate emissions using financial data - how much you spent with a supplier, for example - combined with industry-average emission factors. Activity-based calculations use the actual physical activity, such as kilowatt-hours of energy used or kilometres travelled, which gives a more precise result. Seedling supports both, and lets you move between them as your data improves.

Do I need activity data to get started?

No. You can start a complete footprint using spend data alone. Seedling's assessment is designed to work with whatever you have on day one, and your adviser will guide you on where collecting activity data will make the biggest difference to your accuracy.

What counts as activity data?

Activity data is anything that directly measures what happened - energy meter readings, fuel receipts, flight itineraries, freight weights and distances, water bills, waste tonnage. If it records the physical quantity of an activity rather than what you paid for it, it counts.

Will switching from spend-based to activity-based affect my year-on-year comparisons?

Seedling tracks your methodology changes so your trend data stays meaningful. When you improve a category's data quality, your adviser will help you understand the impact on your numbers - distinguishing genuine emissions reductions from methodological improvements.

Still have questions?

Book a demo or get in touch and we'll be happy to help.