Measure Module

Activity-Based Carbon Calculations

Start measuring from day one using spend data, then improve your footprint over time as activity data comes in. Seedling's platform and expert advisers help you work with whatever you have - and get more precise with every passing year.

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Trusted By 500+ businesses around the world

HOW IT WORKS

A footprint that gets more accurate over time

Spend-based calculations are a perfectly good starting point - but activity-based data gives you a footprint that genuinely reflects what your business does. Seedling is built to support both, so you can begin straight away and sharpen your numbers progressively, without rebuilding your inventory from scratch each year.

In-Built Data Collection

Everything you need to collect accurate data, quickly and easily

Improving your footprint accuracy means getting activity data from suppliers, employees and internal teams. Seedling gives you the tools to do that without chasing people manually - structured surveys, automated reminders, and direct data imports that feed straight into your footprint.

Supplier surveys sent and tracked from your Seedling dashboard
Employee commuting and homeworking surveys built in
Responses import automatically (no manual re-entry)
Engagement history tracked year-on-year so data collection gets easier over time

Process Any Data

Data processing, with expert and AI assistance

Activity data is rarely neat. Seedling can process complex data, pulling out the relevant figures and mapping them to the right emission categories. Your adviser reviews anything uncertain before it goes near your footprint.

Provide complex spreadsheets with carbon-relevant data
Adviser review resolves anything ambiguous before figures are confirmed
Cuts down manual data entry without compromising on accuracy

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Trusted by 500+ businesses globally

"We were genuinely blown away by the efficiency, expertise and helpfulness of Seedling. We were paired with our account manager Henry, an SBTi-certified expert, whose skilled and proactive guidance made the process feel seamless."

Kay Geoghegan

Quality, Data & B Corp Lead

Tyler Grange

Measure Module

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What our clients say

Don't just take our word for it...

‘We found the team at Seedling very helpful. They made the set-up process simple and seamless and went above and beyond in understanding our business and how to capture the right data. We are delighted with the results.’

Consulting

Stuart Pearce

Director

Journey4

“Before working with Seedling, we were managing our Carbon Reduction Plan manually in-house. The process was time-consuming, and we knew there were gaps. Seedling transformed this, making it 10 times faster and far more robust. They helped us achieve full coverage of our emissions and provided expert one-to-one guidance on decarbonisation, leaving us confident in our plan for the future.”

Med Tech

Pete Best

Global Commercial & Sustainability Lead

Summit Medical

“It’s been incredibly reassuring using Seedling to help us measure, report, and feel confident in the process. We’re now able to provide full Scope 3 reporting, supporting our continued ability to serve NHS hospitals in line with evolving requirements. The ideas and guidance from the team have been highly valuable in shaping our approach.”

Medical Device Distribution

Carly Rushton

Operations & Quality Manager

June Medical

"I have found Seedling to be a relatively easy and hassle-free method of carbon tracking. Their web app combines sleek design with AI features, making carbon reporting easy. My favourite feature so far is the AI that matches categories to the expenditure entered. This saves lots of time and is really accurate. The team (Henry) has also been really helpful, providing individualised support where needed."

Construction

Ryan Prance

Operations

Kennford Tarmacadam

‘We are incredibly happy with our experience with Seedling. We were guided through the process, and it was simple for us to submit the required information. We also had transparency over our offsetting projects. We now understand our footprint and how to reduce it.’

Consulting

Megan Savage Shaw

ESG Lead

CIL

"What stood out most was the hands-on and responsive support that continued through the process. The platform was intuitive, but what really exceeded expectations was the guidance and clarity provided when questions arose. We were not just using a data platform; we were working with a partner who was genuinely invested in helping us succeed. The combination of ease of use and proactive support made a noticeable difference."

Forestry Nursery

Andrew Gold

Head of Central Services

Alba Trees

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FAQs

Your questions answered

What's the difference between spend-based and activity-based carbon calculations?

Spend-based calculations estimate emissions using financial data - how much you spent with a supplier, for example - combined with industry-average emission factors. Activity-based calculations use the actual physical activity, such as kilowatt-hours of energy used or kilometres travelled, which gives a more precise result. Seedling supports both, and lets you move between them as your data improves.

Do I need activity data to get started?

No. You can start a complete footprint using spend data alone. Seedling's assessment is designed to work with whatever you have on day one, and your adviser will guide you on where collecting activity data will make the biggest difference to your accuracy.

What counts as activity data?

Activity data is anything that directly measures what happened - energy meter readings, fuel receipts, flight itineraries, freight weights and distances, water bills, waste tonnage. If it records the physical quantity of an activity rather than what you paid for it, it counts.

Will switching from spend-based to activity-based affect my year-on-year comparisons?

Seedling tracks your methodology changes so your trend data stays meaningful. When you improve a category's data quality, your adviser will help you understand the impact on your numbers - distinguishing genuine emissions reductions from methodological improvements.

Still have questions?

Book a demo or get in touch and we'll be happy to help.