Measure Module

Activity-Based Carbon Calculations

Start measuring from day one using spend data, then improve your footprint over time as activity data comes in. Seedling's platform and expert advisers help you work with whatever you have - and get more precise with every passing year.
HOW IT WORKS

A footprint that gets more accurate over time

Spend-based calculations are a perfectly good starting point - but activity-based data gives you a footprint that genuinely reflects what your business does. Seedling is built to support both, so you can begin straight away and sharpen your numbers progressively, without rebuilding your inventory from scratch each year.

In-Built Data Collection

Everything you need to collect accurate data, quickly and easily

Improving your footprint accuracy means getting activity data from suppliers, employees and internal teams. Seedling gives you the tools to do that without chasing people manually - structured surveys, automated reminders, and direct data imports that feed straight into your footprint.

  • Supplier surveys sent and tracked from your Seedling dashboard
  • Employee commuting and homeworking surveys built in
  • Responses import automatically (no manual re-entry)
  • Engagement history tracked year-on-year so data collection gets easier over time
measure your footprint dashboard
Process Any Data

Data processing, with expert and AI assistance

Activity data is rarely neat. Seedling can process complex data, pulling out the relevant figures and mapping them to the right emission categories. Your adviser reviews anything uncertain before it goes near your footprint.

  • Provide complex spreadsheets with carbon-relevant data
  • Adviser review resolves anything ambiguous before figures are confirmed
  • Cuts down manual data entry without compromising on accuracy
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Trusted by 500+ businesses globally
"We were genuinely blown away by the efficiency, expertise and helpfulness of Seedling. We were paired with Henry, an SBTi-certified expert, whose skilled and proactive guidance made the process feel seamless."
Kay Geoghegan
Quality, Data & B Corp Lead
,
Tyler Grange

What our clients say

Don't just take our word for it...

"We wanted to understand and reduce our carbon footprint but felt overwhelmed and didn’t know where to start. Seedling guided us through the process every step of the way, their easy-to-use platform made collecting our business data straightforward, and the team gave us tailored support to build an emissions reduction plan. Thanks to Seedling, we’ve started our journey to Net Zero with confidence."
Creative agency
Ursula Fairlie
Senior Content Manager
,
Rationale
"The combination of guidance, platform usability, and support from the Seedling team was invaluable for a business of our size and structure. A big thank you to our account manager Henry for being our guiding hand whenever we required it!"
Facilities Management
Jeff Smith
Director
,
EnvirotechFM
"I love working with Seedling. Passionate, insightful and thoughtful people doing work that benefits our business, our staff, and the whole planet. They are easy to work alongside, with a well-constructed process that is simple to follow for any business, small or large."
Software
Simon Stewart
Client Services Director
,
Big Blue Door
"We recently used Seedling to measure our carbon footprint, and the process couldn't have been easier. From the very start, the intuitive interface guided us seamlessly through each step, providing clear instructions and helpful tips along the way. The entire experience was user-friendly and stress-free. We are now more aware of our environmental impact and feel empowered to make positive changes. We highly recommend anyone looking to understand and reduce their carbon footprint to go through this simple and effective process with Seedling."
CONSULTING
Luke Badiali
COO
,
The Consultancy Growth Network
"Seedling has enabled us to play around with our strategy and understand the impact of any changes we make. For instance, if we want to switch 60% of cotton to recycled, we can quantify the impact that this will have. This is so helpful because once we've set targets, the key challenge is understanding how we get there."
Fashion
Mica Phillips
Sustainability Manager
,
Margaret Howell
"We were keen to measure our emissions but didn’t know where to start. As an SME with little carbon accounting experience – and a manufacturer needing to capture trickier areas like material inputs – Seedling’s platform and 1:1 support were invaluable. The Seedling team made a potentially complicated process straightforward for us. We’re now clear on our key hotspots and have a credible reduction plan we’re proud to share."
MANUFACTURING
Emma Hedley
Programme Assistant
,
EPS Logistics Technology

Ready to get started?

Book a demo with one of our experts today, or get started right away for free.

FAQs

Your questions answered

What's the difference between spend-based and activity-based carbon calculations?

Spend-based calculations estimate emissions using financial data - how much you spent with a supplier, for example - combined with industry-average emission factors. Activity-based calculations use the actual physical activity, such as kilowatt-hours of energy used or kilometres travelled, which gives a more precise result. Seedling supports both, and lets you move between them as your data improves.

Do I need activity data to get started?

No. You can start a complete footprint using spend data alone. Seedling's assessment is designed to work with whatever you have on day one, and your adviser will guide you on where collecting activity data will make the biggest difference to your accuracy.

What counts as activity data?

Activity data is anything that directly measures what happened - energy meter readings, fuel receipts, flight itineraries, freight weights and distances, water bills, waste tonnage. If it records the physical quantity of an activity rather than what you paid for it, it counts.

Will switching from spend-based to activity-based affect my year-on-year comparisons?

Seedling tracks your methodology changes so your trend data stays meaningful. When you improve a category's data quality, your adviser will help you understand the impact on your numbers - distinguishing genuine emissions reductions from methodological improvements.

Still have questions?

Book a demo or get in touch and we'll be happy to help.