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The EU's ECGT directive bans vague environmental claims, unverified sustainability labels, and offset-based carbon neutral statements for products sold to EU consumers - and it applies from September 2026, regardless of where your business is based.

Keen to measure the impact of your business AI usage? Estimate the energy, carbon and water impact of the AI tools your business uses - by model, task type and frequency.

The rules around environmental claims have changed. The CMA's Green Claims Code now has real legal consequences - here's what UK businesses need to know, and what it means for your carbon data.