Carbon Management & Reporting Software For Purpose-led Agencies
What agencies say about us
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The carbon footprint of marketing and creative
Creative and strategic agencies have a lot to think about when it comes to their carbon footprint, whether it's emissions from day-to-day operations, content production and location shoots, the footprint of the digital ad placement value chain, or the influence of your campaigns on consumer behaviour.
This complexity makes it critical to build a clear understanding of emissions hotspots as a first step in building an effective decarbonisation strategy.
How we help
Seedling helps agencies to build a comprehensive picture of their carbon footprint, embed decarbonisation strategies, and track progress over time. We help you to move from broad policies and guess work to data-led decision making that you can share with your team and clients with confidence.
Digital ad deep-dive
Understand and influence the emissions behind your ads.
Campaign analysis
Report on a company-wide or campaign-specific basis.
Employee engagement
Educate and energise your team to reduce emissions.
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- Intuitive software
- One-click reporting
- 1:1 support from the experts
The Seedling platform
Measure, reduce, and report your carbon footprint with confidence, using our intuitive carbon accounting software and expert guidance.
Measure an accurate, full-scope carbon footprint
With our intuitive carbon footprint measurement software, plus support from an expert, measuring an accurate footprint is straightforward. Use integrations to pull business data and share our in-built employee and supplier surveys to easily collect accurate data.
Your expert gets to know your businesses and helps build a plan to handle nuance and complexity.
Easily identify your emission hotspots
Your Seedling dashboard automatically segments footprint data the way you and your clients need it. Use our deep dive tool to understand your hotspots and plan to decarbonize.
See reporting by Scope 1, 2 and 3, GHG Protocol categories, as well as granular breakdowns to understand your hotspots and plan to decarbonise.
Build your business's pathway to Net Zero
Work with a carbon expert to model your bespoke Net Zero roadmap in line with the SBTi framework. Using our hotspot analysis to focus your efforts, you can quantify the impact of a wide range of initiatives and take into account feasibility, cost and resource allocation.
Test and compare multiple roadmap scenarios to inform your level of ambition.
Fund verified climate action projects
Invest with confidence in projects verified to reduce or remove carbon, alongside a range of other benefits - like supporting local communities and improving biodiversity.
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Produce key compliance-ready emission reports in a click
Share your plans to decarbonize with Seedling's digital toolkit. Reports are automatically generated in the compliant format you need. Simply tweak, sign if needed, and export, or link to the report hosted by Seedling.
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Become a Seedling Certified Business
Seedling's certification recognises businesses that have established a robust plan to reduce carbon emissions, backed by data and climate science.
Learn more
One-to-one expert support to manage your emissions
Unlike many carbon accounting platforms, at Seedling we guide you through your climate action journey.
Each clients has a dedicated, named carbon expert. They're on hand from day one - from supporting with queries on data, to helping finalise and share your Net Zero strategy.
FAQs
Your questions answered.
What contributes most to a digital agency’s carbon footprint?
For most digital agencies, emissions come primarily from Scope 2 (electricity in offices or co-working spaces) and Scope 3, including cloud services, remote working, business travel, and outsourced suppliers. Importantly, media buying and ad delivery, such as running LinkedIn or Google Ads, also generate emissions through data processing, server usage, and energy consumption.
How can we track emissions if our team is remote and we run campaigns on behalf of clients?
Seedling helps you measure emissions from home working, cloud tools, and campaign delivery. This includes estimating the carbon impact of digital advertising—like impressions served on social platforms or programmatic ads, so you can account for both your internal footprint and client-facing activities.
Why should a digital agency bother with carbon reporting?
Clients increasingly expect their partners to demonstrate sustainability credentials, especially in tech, finance, and public sectors. Measuring your footprint supports procurement requirements (e.g. PPN 06/21), B Corp certification, and positions your agency as forward-thinking, without needing a dedicated sustainability hire.
Still have questions?
Book a demo or get in touch and we'll be happy to help.
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